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Time to make those resolutions about how you will be different this year…better.

Are you a booth staffer? Is your resolution to improve your staffing skills?

A display can only take your company so far at a show. It’s the interactions and relationship built by the booth staffers that get leads for your company. A booth design is a great way to attract attention but a booth design plus an engaging booth staff is a surefire way to stay with people after the show.

Will you strive to plan, set goals & expectations as well as budget better for your tradeshows this year?

The sooner you start planning for your tradeshows, the less stressful the experience will be. Establish a timeline with your exhibiting company to include clear deadlines and expectations for staff and the company. With clear communication and understanding, a successful tradeshow experience is always possible!

Is your resolution to have a better follow-up strategy with your prospects after the tradeshow?

If you don’t establish contact with the leads you received from the show, you will have wasted your own time and money by being there! Don’t let too much time pass without reaching out to those you met on the floor. You need to begin your communication with them while you are still fresh in their minds.

There are so many ways to improve your tradeshow marketing this year and these are just a few! Whether its design elements, display options or staff training there are always measures to make tradeshow marketing work for you. Keep checking back on Carolina Marketer as we at Skyline Exhibits & Design launch our 2011 marketing campaign, “Tradeshows Work!” Let us show you how tradeshows can benefit your company this year!

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