There’s an app for that…The weather, name-that-tune, restaurant locator, meal recipes, current sports scores, latest news headlines…There’s an app for that.  Whether it is Facebook, the Droid, your Blackberry or Apple’s I-phone, there’s an app for that.  Yes, there is an app for just about everything.

Why?  Because technology is ever evolving, thus increasing our everyday reliance on what technology has to offer.  People want information at their fingertips the second they need it, and technology has made this a possibility.  Why?  Because our world has become a non-stop, fast paced environment.  Our daily lives have become consumed by emails, texts, and tweets.  We have lost touch of the personal face-to-face interactions that were once so common.  Therefore the act of forming personal relationships without the aid of technology has become a lost phenomenon.

Or has it?

Tradeshows are an existing environment where face-to-face marketing is still a reality. When you are on the tradeshow floor, either as an attendee or an exhibitor, you have the potential to form personal relationships with those around you.  Many marketers today face the challenge of getting their message through the “clutter.”  Clutter is ultimately formed from the various communication outlets that technology has so vastly created.  Therefore, in a tradeshow environment you have the ability to connect with individuals on a personal level without placing a heavy reliance on technology.

Technology can be a great tool to help enhance and maintain the relationships we have already built through our face-to-face interactions.  However, technology can never replace the value of the personal relationships you form with your clients as well as others!